Logo is not
just a graphical symbol it is an important tool of your business branding,
moreover it is a reflection of your brand’s nature. Logo always speaks in his
own language. It can convey your business nature to the person who may
not be from your state or country. A well-designed logo is part of every
single media which is extremely useful in branding and communication with end
consumer or customer.
An
intelligent graphic designer always uses less color in logo. So that it can be
applied it on different different media like visiting cards, business letter
heads, catalogues, brochure, t-shirts, I-cards, mugs, dvd signage boards
etc. If designer can make a good logo in a single or two colors then it can
save some money in long run, because if you choose multi-color logo for your
brand then you have to choose multi-color printing on every media or product.
Although printing scenario is also changing its way but therefore multicolor
printing is more costly than single or double color. A good creative logo is
also gives you identical benefits. You can judge the impact of good logo from
the web. Every website starts with company’s logo. A
good logo should be universal and timeless appeal. Because you never know about
the future of your business, may be it can travels generation to
generations or country to country. So people from different ages or different
region should correlate with your logo. For example Nike “Swoosh”
is recognized worldwide with positive approach, whether the native language is
Hindi, Arabic, French, Bangla, Japani or English. Trade mark is also a very
important factor in logo. Always make your logo registered under copyright act.
It will secure your intellectual property because logo is face of your brand,
secure it from uneven elements.
